As the company’s Chief Innovation Officer, Evangelina Fysa leads Tallulah’s eCommerce, branding, marketing, sustainability strategy and digital growth, shaping how the brand operates, communicates and expands internationally. As Creative Director, Melina Fysa leads the brand’s design direction, developing its original prints, silhouettes and collections.

Produced in India, the brand brings together original hand-drawn prints, natural materials and artisanal craftsmanship, while embedding more responsible practices across its approach to production and consumption.

The brand operates through a focused eCommerce and pop-up model, with B2C and B2B activity spanning the United States, the UAE and wider GCC, and Europe, while serving a growing global customer base through worldwide shipping. Tallulah has participated in WHITE Milano and will continue expanding its international trade presence in 2027 with participation at SAND Dubai.

Beyond product, Tallulah has developed a strong social and community dimension. Its sustainability commitments are informed by the UN Sustainable Development Goals, while initiatives including its charity fashion show in support of the Cyprus Anti-Cancer Society reflect a wider commitment to giving back.

At the heart of the brand is You Are Tallulah — a philosophy embedded across its communications, labels and brand experience, celebrating individuality and the community of women that has grown around Tallulah.